The Thank List


Our mission is to make the world a more thoughtful and caring place.

American Greetings is rooted in creating meaningful connections.

For over 100 years, we‘ve been bringing people together through expressions of happiness, laughter and love. But culture declared a crisis:
95% of Americans believe we have a civility problem.
70% think incivility has risen to crisis levels.*
So we decided to propose a cure: gratitude.

The remedy for a rude world starts with reminding people to say two simple words: “Thank You.” Multiplied by millions, this small act can manifest big change. To kick off the movement, we‘re introducing a new cultural notion. We‘ve all heard of a bucket list: to combat thanklessness we‘re creating the ThankList.
It‘s an initiative that challenges people to create a list of individuals they want to thank for helping to shape their life. They can be family, friends, influential strangers, anyone. Research proves that simply writing down what you are grateful for triggers the positive benefits of gratitude. The ThankList is a catalyst for expressing gratitude and heartfelt forum in which to do so.

 Academy Award-winning filmmaker Barbara Kopple follows five real people who create a personal ThankList and then epically fulfill it. We’ve all heard of a bucket list, but what about a ThankList? Two-time OSCAR® winning filmmaker, Barbara Kopple partnered with American Greetings to follow five real people creating and fulfilling a very personal ThankList: a list of individuals you want to thank for shaping you as a person. Each journey is different. Every connection is powerful.

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