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Paying Parents to Read to Their Children Boosts Literacy Skills

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COLUMBUS, Ohio – Researchers have found a surprising way to help boost the skills of children with language impairment: Pay their parents to read to them.  A new study tested four techniques to get parents or other caregivers to complete a 15-week literacy intervention for their children with language impairment.  Only one of those techniques – paying parents 50 cents for each reading session – led to children showing significant gains in reading test scores, findings showed.  “We were somewhat stunned to find that paying parents had this strong effect. We didn’t anticipate this,” said Laura Justice, lead author of the study and professor of educational psychology at The Ohio State University.  The other three techniques tried in the study were offering positive feedback to the parents, offering encouragement, and modeling to parents how to read in a way that improved children’s literacy skills.  None of these three was helpful, and offering feedback actually had a slight…

Distinctive spending profile is likely to emerge from this year's Super Bowl destination

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NEW YORK, Jan. 27, 2014 According to PwC US, direct spending by the National Football League (NFL), businesses, visitors, and media on area lodging, transportation, food and beverage, entertainment, business services, and other hospitality and tourism activities related to Super Bowl XLVIII is expected to total more than $210 million. This estimate is based on a proprietary analysis that considers characteristics unique to this year's event such as the participating teams, attributes of the New York/New Jersey area, national economic conditions, and corporate and other ancillary activities.  Excluded from the analysis is the so-called "multiplier effect," which accounts for "indirect" impacts, such as a concession company's purchase of goods from local producers and manufacturers, and "induced" impacts which occur when the income levels of residents rise as a result of increased economic activity and a portion of the increased income…

Kevin Spacey To Headline Content Marketing World 2014

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CLEVELAND, Jan. 3, 2014 /PRNewswire/ -- The Content Marketing Institute announced today Oscar award-winning actor, Kevin Spacey will be the closing keynote speaker for Content Marketing World 2014.  The largest content marketing event on the planet returns to Cleveland, Ohio, September 8-11.
"We are beyond thrilled to have Kevin Spacey join us for this year's event," says Joe Pulizzi, founder of the Content Marketing Institute. "Mr. Spacey is a dynamic actor, writer, producer and director.  His critically-acclaimed Netflix original series, House of Cards, has broken content distribution barriers in television.  We believe he has great insight that applies to content marketing and corporate storytelling that will resonate with our audience." Content Marketing World will return to the Cleveland Convention Center.  Last year's event drew 1,700 marketing and PR professionals from 46 countries.  Once again the industry's top thought leaders in conte…