Monday, January 27, 2014

Distinctive spending profile is likely to emerge from this year's Super Bowl destination

NEW YORK, Jan. 27, 2014 According to PwC US, direct spending by the National Football League (NFL), businesses, visitors, and media on area lodging, transportation, food and beverage, entertainment, business services, and other hospitality and tourism activities related to Super Bowl XLVIII is expected to total more than $210 million. This estimate is based on a proprietary analysis that considers characteristics unique to this year's event such as the participating teams, attributes of the New York/New Jersey area, national economic conditions, and corporate and other ancillary activities.  Excluded from the analysis is the so-called "multiplier effect," which accounts for "indirect" impacts, such as a concession company's purchase of goods from local producers and manufacturers, and "induced" impacts which occur when the income levels of residents rise as a result of increased economic activity and a portion of the increased income is re-spent within the local economy.
 
A distinctive spending profile is likely to emerge from this year's Super Bowl destination given its cold weather and geographic size, resident population, corporate base, visitor attractions/infrastructure, and costs of the New York/New Jersey area compared to other host markets. The estimated direct spending associated with the event for the past 10 years is illustrated below in nominal dollars.
"While a world-class destination, Super Bowl-related visitor volume and length of stay in New York/New Jersey could be mitigated by factors such as cold weather, a compressed event and activity calendar, shorter hotel minimum night requirements, and a higher proportion of local attendees, compared to traditional host markets," said Adam Jones, director, sports and tourism sector, PwC US. "Yet – barring any major weather issues impacting travel – it's anticipated that New York/New Jersey should still yield one of the highest inflation-adjusted results for a Super Bowl, given the relative destination costs and the planned scale of Super Bowl-related events and activities."
Jones continued, "From an impact perspective, one of many unique considerations of having New York/New Jersey host this year's game is the opportunity for the market to locally capture the dollars spent by its deep corporate base on Super Bowl hospitality and sponsor activation – spending that has historically been exported to the other host markets."
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SOURCE PwC US

Saturday, January 4, 2014

Kevin Spacey To Headline Content Marketing World 2014

CLEVELAND, Jan. 3, 2014 /PRNewswire/ -- The Content Marketing Institute announced today Oscar award-winning actor, Kevin Spacey will be the closing keynote speaker for Content Marketing World 2014.  The largest content marketing event on the planet returns to Cleveland, Ohio, September 8-11.

"We are beyond thrilled to have Kevin Spacey join us for this year's event," says Joe Pulizzi, founder of the Content Marketing Institute. "Mr. Spacey is a dynamic actor, writer, producer and director.  His critically-acclaimed Netflix original series, House of Cards, has broken content distribution barriers in television.  We believe he has great insight that applies to content marketing and corporate storytelling that will resonate with our audience."
Content Marketing World will return to the Cleveland Convention Center.  Last year's event drew 1,700 marketing and PR professionals from 46 countries.  Once again the industry's top thought leaders in content marketing will address all the hottest topics in the field during the 4-day event, which includes the general session as well as pre-event workshops and Day 4 Industry specific labs.
Other speakers for Content Marketing World 2014 include marketing executives from Kraft, Cisco Systems, Microsoft, Facebook, LinkedIn and more.
This is the one event where attendees can learn and network with the best and brightest in the content marketing world.  They will leave with hands-on materials needed to implement a content marketing plan for their own business and clients.  Companies represented at Content Marketing World 2013 included ExxonMobil, Hershey's, Bed Bath & Beyond, Capital One, CareerBuilder, Cleveland Clinic, HP, Hyatt, KeyBank, Motorola, Northwestern Mutual, Progressive, Rackspace, Salesforce.com, SAP and hundreds of other leading small and large brands.
Registration is now open, with early bird rates until February 28, 2014.
The Content Marketing Institute wrote about content marketing lessons from Kevin Spacey, in a blog post earlier in 2013.  
About Content Marketing Institute (CMI)
The Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, will be held in Cleveland, Ohio, USA, September 8-11, 2014. CMI also produces the bi-quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012 and 2013 Inc. 500 company.
About Kevin Spacey
Kevin Spacey is an award-winning actor and producer of film, television and theater. Spacey has won Academy Awards® for his performances in "The Usual Suspects" and "American Beauty." Additionally, he has been nominated for six Golden Globe Awards®, most recently for his role in "Casino Jack."  Spacey currently stars in the Netflix original series, "House of Cards", which in its first season was nominated for 9 Emmy Awards; winning 3 of those awards.   Spacey has also earned critical acclaim as a stage actor both in England and the United States.  Since 2004 Spacey has served as the Artistic Director of The Old Vic Theatre Company in London.

SOURCE Content Marketing Institute


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