Distinctive spending profile is likely to emerge from this year's Super Bowl destination
NEW YORK, Jan. 27, 2014 According to PwC US,
direct spending by the National Football League (NFL), businesses,
visitors, and media on area lodging, transportation, food and beverage,
entertainment, business services, and other hospitality and tourism
activities related to Super Bowl XLVIII is expected to total more than $210 million.
This estimate is based on a proprietary analysis that considers
characteristics unique to this year's event such as the participating
teams, attributes of the New York/New Jersey
area, national economic conditions, and corporate and other ancillary
activities. Excluded from the analysis is the so-called "multiplier
effect," which accounts for "indirect" impacts, such as a concession
company's purchase of goods from local producers and manufacturers, and
"induced" impacts which occur when the income levels of residents rise
as a result of increased economic activity and a portion of the
increased income is re-spent within the local economy.
A
distinctive spending profile is likely to emerge from this year's Super
Bowl destination given its cold weather and geographic size, resident
population, corporate base, visitor attractions/infrastructure, and
costs of the New York/New Jersey
area compared to other host markets. The estimated direct spending
associated with the event for the past 10 years is illustrated below in
nominal dollars.
"While a world-class destination, Super Bowl-related visitor volume and length of stay in New York/New Jersey
could be mitigated by factors such as cold weather, a compressed event
and activity calendar, shorter hotel minimum night requirements, and a
higher proportion of local attendees, compared to traditional host
markets," said Adam Jones, director, sports and tourism sector, PwC US. "Yet – barring any major weather issues impacting travel – it's anticipated that New York/New Jersey
should still yield one of the highest inflation-adjusted results for a
Super Bowl, given the relative destination costs and the planned scale
of Super Bowl-related events and activities."
Jones continued, "From an impact perspective, one of many unique considerations of having New York/New Jersey
host this year's game is the opportunity for the market to locally
capture the dollars spent by its deep corporate base on Super Bowl
hospitality and sponsor activation – spending that has historically been
exported to the other host markets."
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SOURCE PwC US
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